Chickens reared for meat are not “battery” farmed and poultry producers in the UK are fed up of hearing the claim repeated – that’s the message from the NFU and British Poultry Council as they attempt to dispel some of the myths and misconceptions regarding the production of poultry meat.

Charles Bourns, chairman of the NFU poultry board, and Peter Bradnock, chief executive of the BPC, said animal welfare was the top priority for poultry producers, because their birds were their most valuable assets.

They pointed out that low prices on supermarket shelves did not mean low welfare on farm.

The two men were responding to allegations about welfare revealed in a new TV campaign against intensive poultry production by so-called celebrity chefs, such as Jamie Oliver.

“It’s disappointing that once again the British media is referring to chickens reared for meat as ‘battery’ farmed. This is completely untrue and our members who look after the national flock are fed up to the back teeth of hearing it repeated,” said both Mr Bourns and Mr Bradnock.

“Chickens reared for meat in Britain are kept indoors or are free range – they are never kept in battery cages,” they said.

“British poultry meat is produced to high standards which are independently validated and monitored by auditors from outside the industry. These scientifically based standards ensure sound welfare, environmental protection and safety.

“As well as this, welfare inspections are also often carried out by independent inspectors on behalf of producers’ customers.”

The two poultry industry leaders added: “The UK and the EU lead the world in animal welfare. British poultry farming is a highly regulated sector, both in law and in its assurance standards, which go beyond legal requirements.”

Under the independent Assured Chicken Production (ACP) standards farmers have to adhere to the Five Freedoms welfare propositions, which include:

·  Ready access to fresh water and a nutritionally sound daily diet and sufficient space to allow them to all feed at the same time;

·  Sufficient space, good quality housing and are kept in a safe, hygienic and comfortable environment;

·  The freedom to express normal behaviour by providing sufficient space to walk, turn, sit, preen, flap and stretch their wings, and dust bathe;

·  Being free from pain, injury and disease through prevention or rapid diagnosis and treatment;

·  Being provided with living conditions and treatment that avoid mental suffering.

In addition, under ACP standards the maximum stocking density in the UK is 38 kilograms per square metre.

Click here for the NFU.

Channel 4: http://www.channel4.com/food/on-tv/the-big-food-fight/the-big-food-fight-preview-07-12-18_p_1.html